Bring your customers to the design table.
PoppingBeaver began a discussion thread on DiyPlanner.com expressing a desire for more varied color selections in our leather notebooks. [ Levenger Colours ]
I responded with a pretty open question. “What colors would you like to see?”
The resulting color suggestions have been nothing less than stellar. Several community members have offered very specific tonalities backed with meaningful reasons why they would succeed.
This morning, I was floored by this visual response:
Participation within industry-specific communities can lead to significant contributions from its members. The relationships formed with these customers, and your willingness to openly engage and collaborate with their talents, are terrific methods for augmenting your brand’s magic – the seed that sparks creative ideation, and builds compelling story behind each and every product. If you let them know that you are listening, you will receive feedback. How you respond to that feedback dictates its net impact.
