Recently, I purchased clothing for my Second Life avatar from a virtual American Apparel store. I had very little experience with this brand before encountering their well designed island.
Since doing so, I have entered a physical store a few times. I have yet to buy anything. Instead, I usually spend time inspecting the fixtures and noting the striking virtual reproduction of the decor as the staff, puzzled, stares blankly in confusion. Once, I attempted to explain myself and the nature of my fascination with stepping foot inside of the “real” store. I did not attempt this again. 
Further, a few days ago I watched eXistenZ by David Cronenberg. The moment where the main character pauses to touch a RL object, comparing it momentarily to its virtual counterpart, was a startling deja vu. I recently came to the same sensory confusion when inside of an interstate rest area. Converting the building’s structure to prims, I couldn’t help but imagine how easily the physical landscape address could be overrun with the same social squatting that occurs in Second Life’s orientation plazas.
