The value of listening to customers lies not simply in learning about past events, but instead becomes a vital part of strategic planning when your most passionate customers are invited to the table.
Levenger’s decision to leave the outside brand pen business and innovate notetaking with our own line of writing instruments, the True Writer, created a ripple of debate between many customers. They might not all agree with the decision, but their passion indicates they care about the success of the brand. This link shows how this passion can be cultivated into a powerful tool by inviting our customers to build the new brand with us.
